Political Campaigns, Communications & The Internet 
Wednesday, September 13, 2006 - Friday, September 15, 2006
Campaigning, communication and Internet all have become indispensable tools for any organisation in this modern dynamic world. The battle for attention, for change, for setting the agenda has become a craft in itself.
Thanks to a large variety of specialists and campaigners from political parties, NGO's, journalism and business, you will gain insight in the ins and outs of their latest campaigns and techniques.
You will find presentations on successful campaigning in the flattening world of telecommunications; a critical analysis on the campaigns of the European Referenda (why the No vote won and will win); the expected dynamics in the US Senate and Congress campaigns of 2006 in the US and the latest developments in electoral research, image making, spin doctoring, and blogging.
If you would like to be kept up to date about this course subject, please send us an email.
Applicant Profile
This course is open to professionals in the field of campaigning, public affairs, communication, journalism and the academic world.
Course Leader & Moderator
Jacques Monasch, Strategy & Communications Advisor.
Application 
Only a few places are still available. Applicants will be selected on a first-come-first-served basis.
Contact us to enquire about availability.
AMSU Course Name: POLI-1.
Details
Date: Wednesday, September 13, 2006 - Friday, September 15, 2006.
Application Deadline: Only a few places are still available. Applicants will be selected on a first-come-first-served basis.
Capacity: 25 participants.
Language of Instruction: English.
Location: The Felix Meritis building, located at Keizersgracht 324, in the centre of Amsterdam.
Fee: € 775,- (including course materials, lunches, coffee and tea breaks during the course).
Initiators: The Amsterdam-Maastricht Summer University (AMSU), Jacques Monasch.
Coordination: The Amsterdam-Maastricht Summer University (AMSU).
Registration: Confirmed participants are expected to register at the building Felix Meritis, located at Keizersgracht 324 in Amsterdam on Wednesday, September 13, 2006 at 9.30 hours.
Course Leader & Moderator
Jacques Monasch - Strategy & Communications Advisor (formerly working for NDI in Kiev & Moscow).
Jacques Monasch works world-wide with enterprises, NGO's, political parties and parliamentary factions on agenda setting, media strategy, campaigning and communications. Amongst others he worked for the Dutch Labour Party as director of policy, research and campaigning, and as the head of the information department of that party. He has worked in various countries in the Former Soviet Union, Central Europe and for the ANC in South Africa. His recent clients include major mobile operators, national sport organisations, third world NGO's, local governments, probational and educational associations and media trainings for various national and international clients. Related: Project: Kuhnya: Talk of the Town of Novosibirsk, 2008; Project: Kuhnya: Talk of the Town of Novosibirsk, 2006-2007.
Accommodation
For this course the AMSU can not arrange for accommodation, but only give advise about housing, mainly in hotels. Participants should arrange their own accommodation.
Information about hotels
Daily Programme
Wednesday, September 13, 2006
The practice: Communications - recent lessons learned
09.30 AM Registration;
10.15 AM Opening and Introductions - Jacques Monasch;
10.45 AM The Netherlands - Recent and expected campaign developments - Jacques Monasch;
11.30 AM Coffee break;
12.00 PM Global Media Developments - Dig Istha, Partner of Huijskens & Istha - Corporate and Financial Communications;
01.15 PM Lunch;
02.00 PM Corporate Communications in a flattening world - The case of TNT - Kees Boef - Director Corporate Communications TNT;
03.30 PM Tea break;
04.00 PM The Art of Polling - Lifestyle research and Campaigns - Jacques Monasch;
07.00 PM Dinner lecture: Meet the Press - Journalists about selecting news, media competition, dealing with politicians and communication advisers, the trends in reporting and new technologies - Helmut Hetzel, Dutch correspondent Die Welt and former International President of the Association of European Journalists; Rijk van Ark, Managing Director Corporate Communications City of Amsterdam; Albert Reinders, Director Media Advice, former reporter Public Channel 1, Netwerk, winner Emmy Award 'Best documentary', 2005.
Thursday, September 14, 2006
The core: Strategy development, Communications, Organisation
09.30 AM The EU referenda / Why the NO won and will win! - Tiny Kox, Campaign leader Dutch Socialist Party;
11.00 AM Coffee break;
11.30 AM One issue campaigns - Joris Thijssen, campaignleader Greenpeace (to be decided);
12.30 PM Lunch;
01.30 PM The art of the campaign - Artwork, design and production - Simon van Melick - project manager BKB, Campaign Consultancy;
02.15 PM 'Street fight' - Campaign documentary on the mayoral elections in Newark, NJ, USA;
03.30 PM Tea break;
04.00 PM The US Senate - Congress elections November 2006 : Mapping the battleground, the key-issues and the target groups - Frans Verhagen - Big Sky Productions and Chief editor of Amerika.nl;
05.15 PM End of day;
05.45 PM Boat Tour.
Friday, September 15, 2006
Techniques: latest trends, developments and expectations
10.00 AM The War room - Mapping the structure, organisational principles, internal and external communications and interior design - Jacques Monasch;
11.00 AM Coffee break;
11.30 AM The latest techniques and do they work - interactive voting tests and new media - Jochum de Graaf, project manager Dutch Centre for Political Participation;
12.45 PM Lunch;
01.30 PM Image making - The ideal candidate in the current tide - Frits Huffnagel, Alderman Den Haag and former Campaign Leader Dutch Liberal Party (VVD);
02.30 PM The art of the campaign - Selection of the favourite campaign video's, materials, slogans and tactics from around the world - Jacques Monasch and participants;
03.30 PM Evaluation;
04.00 PM Farewell drinks in the Foyer.
* Program and speakers are subjected to change.
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