Innovation Journalism: Detecting Weak Signals 
Wednesday, July 25, 2007 - Friday, July 27, 2007
In association with the EJC - European journalism Centre.
Innovation Journalism is starting to affect a major change in the way modern reporting is done. By virtue of its concepts and procedures, journalists can develop a more "horizontal" understanding of issues affecting our lives. Moreover, by learning to "detect weak signals" it enables journalists to broaden their scope and to be ahead of stories that are just emerging.
Traditional newsbeats - like business, technology, science and political journalism - have tended to look only at certain aspects of innovation processes and ecosystems.
Innovation is treated as an isolated topic within each beat, and the bigger picture is chopped up to fit into a specific news slot, usually "technology", "business" or "lifestyle" journalism.
Innovation Journalism tries to address emerging developments under a more integrated perspective: it identifies and reports on key issues in the innovation ecosystems, such as the most important (paradigm changing) concepts, the interaction between the main actors and what is happening in the innovation value chains. It spans themes such as science and technology trends, intellectual property and standardization issues, changes in work flow and business models, and is generally focused on the changes in the way relevant information is generated and distributed.
Innovation Journalism is a "point of view"; therefore it can also be applied within traditional newsbeats as a mindset for journalists who wish to improve their reporting on the future of technology, business, politics or other traditional themes. At the same time, by covering innovation, those who will use this approach will become part of the innovation process themselves. By being part of the innovation ecosystem, Innovation Journalism and those who practice it, will be the drivers of social change and innovation itself.
The importance of this new approach in journalism cannot be underestimated. This seminar will discuss in detail our firm belief that the concept of Innovation Journalism is a major paradigm change in the way journalists will be reporting on the world around them.
The seminar co-producers invited David Nordfors, who has been developing the concept of Innovation Journalism at Stanford University, to hold the keynote speech on the ideas behind "Injo" .The seminar will discuss various topics including, relevant innovation developments within the European Union. It will provide a close look into the winners and losers in the innovation space (Apple vs. Sony, Skype vs. Telcos) and discuss innovation developments in the (soon to be) integrated newsrooms (e.g.: Workflow and convergence issues when integrating print/online/audio/video etc.)
For more background information, also have a look at the seminar information on the EJC website.
If you would like to be kept up to date about this course subject, please send us an email.
Applicant Profile
The seminar is aimed at journalists, journalism students and other media professionals who are covering innovation within traditional newsrooms, or work as freelance "tech writers". At the same time, it targets PR experts and business developers within innovation driven companies and also scholars in media and communication studies.
Application 
Only a few places are still available. Applicants will be selected on a first-come-first-served basis.
Contact us to enquire about availability.
E-mailed applications can not be accepted as a signature on the application form is required.
AMSU Course Name: MEDIA-1.
Details
Date: Wednesday, July 25, 2007 - Friday, July 27, 2007.
Application Deadline: Only a few places are still available. Applicants will be selected on a first-come-first-served basis.
Contact us to enquire about availability.
Capacity: 25 participants.
Language of Instruction: English.
Certificate: Certificate of attendance on completion of the course.
Location: The European Journalism Centre (EJC), Avenue Ceramique 50, Maastricht, The Netherlands.
Fee: € 650,-
Initiators: EJC - European journalism Centre, The Amsterdam-Maastricht Summer University (AMSU).
Coordination: The Amsterdam-Maastricht Summer University (AMSU).
Registration: Confirmed participants are expected to register at the at the The European Journalism Centre (EJC), Avenue Ceramique 50, Maastricht, The Netherlands, on Wednesday, July 25, 2007, between 2.00 - 3:00 PM.
Programme*
Wednesday, July 25, 2007
Host: Wilfried Rütten, Director European Journalism Centre, Maastricht
§ Establishing the Concept of Innovation and Innovation Journalism
Innovation, Policy, Culture, Journalism, Journalism Training, Working Models, Cooperation Strategies and Partnerships, Research Issues
3.00 PM Keynote: Introduction to "Innovation Journalism" — David Nordfors, Stanford Center for Innovations in Learning (SCIL);
4.00 PM Putting Community at the Core of Innovation in New Media — Evgeny Morozov, Director New Media, Transition Online, Czech Republic;
5.00 PM Coffee & Tea Break;
5.30 PM Conclusion and open talk — David Nordfors, Wilfried Rütten, Evgeny Morozov;
6.00 PM - Sunset Networking, Drinks and Finger food on a terrace overlooking the river Maas and Maastricht down town.
Thursday, July 26, 2007
Host: Wilfried Runde, Head of Innovation Projects, Deutsche Welle, Bonn
§ Establishing Innovation in ICT Industries — Detecting Weak Signals
Innovation, Policy, Culture, Human Resources, Standards, Incumbent, InnovationJam, Working Models, Strategies, Public Private Partnership, Research
10.00 AM Introduction — David Nordfors, Stanford Center for Innovations in Learning (SCIL); Wilfried Rütten, Director European Journalism Centre;
10.30 AM Innovate or go — Stefan A. Jenzowsky, trommsdorff + drüner, innovation + marketing consultants; former Vice President Strategy & Head of Business Innovation Siemens Communications, Germany;
11.15 AM Innovation in Incumbent Industries — Manfred Moormann, Head of Broadband Entertainment & Services Telekom Austria;
11.45 AM Innovation, Competence, Convergence — Ekkehart Gerlach, Managing Director, Deutsche Medienakademie, Germany;
12.15 PM Discussion: InnovationJam, Working Models, Sources and Culture of Innovation;
1.00 PM Lunch;
2.00 PM Keynote: European Strategies for Innovation — Roland Strauss, European Innovation Dialogue, Strauss & Partners, Belgium;
2.45 PM Trends in Innovation:
• Public Private Partnership for Innovation — Juha Villanen, Head of Trade Center, Finpro, Region Europe;
• Innovation and Intellectual Property— Rufus Pollock, Cambridge University, United Kingdom;
• Innovation and Convergence — Andreas Itzrodt, Operations Central, Technology, Media & Entertainment, Ernst & Young;
4.00 PM Coffee Break;
4.30 PM Conclusion and open talk — David Nordfors, Wilfried Rütten, Stefan A. Jenzowsky, Roland Strauss, Manfred Moormann, Juha Villanen, Andreas Itzrodt and others;
5.30 PM - Sunset Networking, Drinks and Finger food on a terrace overlooking the river Maas and Maastricht down town.
Friday, July 27, 2007
Host: John Burke, World Editors Forum, World Association of Newspapers, France
§ Best practices — Innovation in the Media Industries — Convergence is here to stay
Media, Innovation, Policy, Human Resources, Standards, Incumbents and Wildcards, Integrated newsrooms, Workflow Strategies, Research, "Best practice" examples
10.00 AM Introduction — David Nordfors, Stanford Center for Innovations in Learning (SCIL) — Wilfried Rütten, Director European Journalism Centre;
10.15 AM Keynote: Innovation in Newspapers — Claude Erbsen, Innovation-Mediaconsulting, USA;
10.45 AM Reinventing the Multimedia Newsroom — Sarah Schantin-Williams, IFRA Newsplex, Germany;
11.15 AM Innovations in Publishing — Jan Bierhoff, Director, European Centre for Digital Communication, The Netherlands;
11.45 AM Discussion — InnovationJam: The Newsroom Organisation of Tomorrow — Marian Semm, Senior Consultant Media & Entertainment Publishing, IBM; Bas Broekhuizen, Chief of Video Department, de Volkskrant, The Netherlands; Jörg Sadrozinski, Chief Editor, Tageschau Online, Germany;
12.30 PM Lunch;
2.00 PM Keynote: "The Future of Media and the TIME industry" — Stefan A. Jenzowsky, trommsdorff + drüner, innovation + marketing consultants; former Vice President Strategy & Head of Business Innovation Siemens Communications, Germany;
2.45 PM Media Innovation: Best Practice/ Case Studies:
• "Europa" goes YouTube — John Clancy, Editor in Chief, European Commission Audio Visual Service, Belgium;
• Copyrights and DRM — Julia Frohne, KPMG, Germany;
• New Regulations Frameworks for Media — Eric Karstens, European Journalism Centre, The Netherlands;
• BildBlog — Stefan Niggemeier, Founder of BildBlog;
4.00 PM Coffee Break;
4.30 PM Conclusion and open talk — David Nordfors, Wilfried Rütten, Jörg Sadrozinski, Jan Bierhoff, Sarah Schantin-Williams, Claude Erbsen and others;
5.30 PM - Sunset Networking, Drinks and Finger food on a terrace overlooking the river Maas and Maastricht down town.
* Programme and speakers may be subject to change.
Accommodation
For this course participants should arrange their own accomodation.
A number of hotels in Maastricht are listed on our site at www.amsu.edu/housing. You can also get in contact with the Maastricht tourist office which can provide you with further accommodation options (including bed and breakfast and Guesthouses).
These links to booking sites and hotels in Brussels are provided as a courtesy. The Amsterdam-Maastricht Summer University (AMSU) and the European Journalism Center (EJC) hold no responsibility or liability whatsoever with regard to the material contained in linked website and hotels' reservation services.
